meet shoi and her team
principal | creative director
Shoi is a professional designer and an experienced project manager. She has been marketing on the internet for well over a decade. Her forte is designing elegant marketing websites and brand-building business collateral for social media & print.
Shoi cut her teeth in the BBC UK’s Politics & Current Affairs News Room as an Administrative Assistant in mid-1980. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide—from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002. In 2008, Shoi was the publisher/editor of It’s My Life and in-the-loop, EMasters’ lifestyle and business ezines with sponsored advertising. Shoi also conceptualized and co-developed EMasters’ viral distribution system & network and created EMasters ECourses as a viral marketing vehicle to launch a wide range of EMasters’ internet-based in-house brands as well as its joint ventures.
In 2013, EMasters was restructured—and Design by Shoi was born. As EMasters’ creative arm, Design by Shoi is a web & graphic design boutique offering custom-tailored design solutions to netpreneurs in the US & Canada.
When she’s not designing, Shoi indulges in her other passions: fashion, movies, books, pretty things, her cat Angel, her son Mark (who’s now flown the coop and is in advertising). She loves an evening out with good company, good conversation & good food—preferably all at the same time.
website designer & developer
specializes in Genesis & WordPress theme customization for responsive websites
team member since 2014
Canadian-born Joelle is a professional web designer & developer with over a decade of industry experience. She is the person who weaves magic behind the scenes with strange codes and mouse clicks.
Joelle graduated with a diploma in Graphic Design from St. Lawrence College, Ontario. After college, she honed her skills in a traditional print & publishing design studio as an educational illustrator and graphic designer.
She discovered WordPress in 2007—and it was love at first sight. She’s been building WordPress websites ever since.
In her spare time, Joelle binge reads urban paranormal novels. Her guilty pleasures are Cream Egg McFlurries, iced coffee and burritos. Her min-pin Roxy helps with important office tasks and keeps her on track with your big project.
specializes in website security and WordPress website integration with CRM systems, shopping carts & membership sites
team member since 2011
Jason has been in website development for nearly a decade. He is also a strong advocate for preemptive website security & backup.
Jason holds a BA degree in Journalism from University of St Thomas. He also studied at the National Theatre Conservatory, class of 2002.
Jason now specializes in website development—from building WordPress websites, landing pages & membership sites to integrating CRM systems & shopping carts. He also handles website security and backups for our clients—helping them plug known vulnerabilities (before hackers can exploit them) and tighten security through a number of best practice methods & tools.
This personable, easygoing Minnesota native now lives in Denver, Colorado with his beautiful wife and 3 kids (girl, boy and yellow lab). When he’s not building websites, Jason loves to act and make short videos.
specializes in print-ready graphics
team member since 2008
While consuming copious amounts of Earl Grey & digestives, Jon ensures that every single piece of bespoke graphic destined for the printers conforms to strict printing standards. His print-ready artwork is impeccable (as is his sense of humor).
Armed with a BA (hons) in Graphic Design from the UK, Jon relocated to Phuket, Thailand in 2006. He has 25 years of design experience for us to call upon.
When he’s not chained to his Mac, Jon may be found shackled to his dragon boat or playing darts or hosting quiz night.