“Let the beauty of what you love be what you do.”


How Shoi Works… Her Approach…

Hi, I’m Shoi. I’m delighted that you are here.

As we’ll be working closely together the moment you entrust your project to me… here’s an overview to give you an idea of what you can expect from us.

Design process…


Get in Touch

Let’s have a quick chat about your project & business requirements or which one of our packages would suit you best.

contact shoi


Book Your Project

Book your project & save your spot. I’ll tailor a detailed questionnaire with all the steps we will cover… so you’ll know exactly what to expect from start to finish.


Project Brief

We’ll work together on your questionnaire… to clarify & refine your objectives (brand, audience, values, story, preferences, structure)… and define a cohesive direction for your project.



I will start by creating a set of stylescapes or mockups… to give you a visual impression (look, style, feel) of what’s to come.. and we can quickly check that we’re still on the same page.


Refine & Finalize

We will refine the design & style elements of your graphics or website to make sure they are exactly what you envisioned… before we finalize your graphics or complete your website.


Launch & Wrap

Time to launch and celebrate your new design. You also will receive a “wrap package” with a comprehensive style guide and all the files you need.


Time- and cost-effective approach…

I consult & communicate exclusively via email. Our projects are also briefed, managed, executed & delivered 100% online.

We created this business model to keep our costs low and pass these savings along to our clients, wherever they are in the world (the majority of my clients are from the US & Canada). Our success rate for completing projects to clients’ expectations is exceptionally high.

Most of our designs come in pre-packaged deals — fixed costs, fixed scopes, no surprises — so you’ll know exactly what you’ll be getting and can plan your budget accordingly. Out-of-package scopes requested by the client are charged separately as add-ons.

We have, additionally, built 3 failsafes into our design processes…

1. Right client + right designer fit

At the very outset, before an order is placed, a prospective client is encouraged to view our design portfolio & client testimonials. Design is an extremely subjective matter, and those who find it difficult to ‘connect’ with me or my designs are encouraged to work with other designers who are emotionally & visually more attuned to them.

2. Clear design brief & communication

A comprehensive, customized questionnaire will be furnished after receipt of your order. Our questionnaires are the cornerstone of an effective & efficient brief-taking process that thoroughly clarifies your design preferences, expectations & project requirements.

3. Design choices & efficient processes

Our website packages include 2 stylescapes (style mockups) and graphic packages include 2-4 design options. All our design packages come with 1-2 rounds of free edits.

My commitment to you…

I’m committed to LISTEN closely to what you really want, be FLEXIBLE to your needs in an ever-evolving business environment, and RESPOND accurately… because we believe in making it easier (and more rewarding) for you to do business with us.

You also have my personal undertaking & guarantee that once you come onboard, we share the same goal… which is to see our project through to a successful completion (and to enjoy the experience along the way).

Love & blessings…